Healthier Living Through Recreation
The Gateway for Kids will build mountain resort snow and terrain parks in the customer’s neighborhood that initially feature snow sport experiences and activities, once only in distant mountain resort communities. The parks will grow to offer other year round sport opportunities such as mountain biking, wakeboarding and skate parks. The Gateway for Kids model is a fitting response to current industry and economic trends and is designed to support youth developmental asset building.
There is no question that fewer individuals and families are regularly visiting US ski areas primarily due to increasing costs of travel and participation. Ski area operators attempt to combat declining attendance by offering incentives and lower prices. The geographic location and incredibly high cost of operation limit efforts and financial success.
The Gateway for Kids model is unique in that it addresses the financial challenge for both the ski area owner/operator and its customers and has a focus on youth and connecting them to their community. This model has several strategic advantages that no other ski resort can duplicate and it incorporates a template and vision for summer activities.
The Gateway for Kids will offer opportunities for youth and their families to be engaged in healthy, outdoor activities supported by park staff as well as youth employment opportunities.
Our Products and Services
At the forefront of The Gateway for Kids is an opportunity to increase protective factors among youth by providing a healthy venue for both employment and recreation and by providing family-friendly fun. Our staff will be trained to support youth and help them engage in safe, healthy behaviors.
Research shows that improving and sustaining a safe physical environment in communities and creating spaces to strengthen social relationships is a promising youth violence strategy (University of Michigan). Additionally, according to the Search Institute there are building blocks of healthy development called developmental assets that help young children grow up healthy, caring and responsible, especially between the ages of 12-18 years old.
Creating a high-value product at a reasonable price is achieved through thoughtful capital investment and a bulletproof service strategy. Although the focus of our initial energy will be targeted on the snow sports experience, consideration is already underway for the facilities’ summer products. Due to the greater uncertainty for summer experiences (space requirements, topography, weather conditions, etc) the following details our primary winter products and services.
The Gateway for Kids will be community-tailored venues consisting of a high-yielding snow tubing operation and a ski and snowboard experience. This mix of traditional snow sports and a snow tubing activity will provide an exciting and thrilling time for every member of the family.